Smart marketing emails get read
Action recipe: short, relevant and upbeat.
This example shows an email to a longtime customer:
Subject: Congratulations on your new lighting
Hi Jerry,
Thanks for telling us how pleased you are with the new lighting we installed on your
outdoor courts. Your cooperation during the project and helpful contacts with the business
community were very valuable.
You said one thing I’d like to follow up on: “The new lighting has already increased our
sales over last year at this time.” We'd really like to get the details for the case
studies we're doing on court lighting.
Would you share them?
Let me know. A quick chat on the phone will do it.
Best regards to Jenny and the kids,
Ted
This example shows how you might approach a prospective customer:
Subject: Your exciting interview in the Herald
Hi Sam,
I read your interview in Wednesday's Herald as new owner of the [Smithville Tennis Club]. Your clear statement of goals to provide top quality facilities and environmentally sound management is why I'm writing to you.
We are now offering a new eco-friendly court resurfacing service.
I know you’re concerned about the condition of your courts. We are pretty proud to have found eco-friendly products, and we believe in them.
You can check them out here. We're offering the new materials at a special price this week.
Shall I send more details about the materials and our qualifications?
Regards,
Terry Jones, Sports Construction
Want to build sales?
Try this approach. It's flexible, natural and effective.
Call or write me to get this going.
