I know what partnering means. Partnering is how I became a marketing consultant. My clients were major retailers in the US, Caribbean Islands, Canada, Europe and Norfolk Island.
I was Vice President of Marketing and Sales for Hilda Ltd. in Iceland. Hilda designed and marketed Icelandic woolen fashions. In North America our clients included retailers in the AMC and ADG groups. Mail order companies included L.L. Bean, Eddie Bauer and Spiegel. Small and mid-sized stores were also clients. This broad range made for great hands-on marketing and sales experience.
My work was to get the right marketing information to each retail level at the right time. Product mixes, bestsellers and JIT restocking. The run-up to Christmas was when nerves frayed. I kept in touch with them several times a week.
I also ran workshops for the floor sales staff. I got to know everything the sales staff, buyers, merchandisers and senior management worried about. Year after year I got them through to profits.
What does this mean to you? I can help you achieve your tennis business marketing goals. And build loyal repeat customers. But that's not all.
Interested? Email or phone me.
Tennis Zeal Is My X-Factor
I've been a die-hard tennis player since grade school. I trained for competitive tennis. This training included coaching, on-court drills, using a broad range of training aids (including ball machines) and playing several tournaments on hard, clay and grass surfaces. I still play three times a week.
This passion for the game has tuned my brain to tennis business news. The Internet has fed my tennis craze. I know about court surface technologies, court lighting, racket strings, microchip rackets, green tennis, etc., etc.
Not many can offer you my retail marketing experience combined with tennis zeal. Let's talk.
Better Tennis Business Marketing to Local Government
Do you market your products and services to school districts or public parks? They can sign large contracts. I worked for two years as Director of Retail Sales for Iceland’s National Center for Educational Materials. There I got to know government buyers’ budgeting and purchasing processes very well. Government buyers and retail buyers worry about different things. Still, the same basic marketing principles apply.
Promise them success in achieving their goals. Help them picture how your products and services will help them enjoy that success. Back this up with proof. That's my method.
Could harder working marketing materials for these buyers help you? I know their buying cycle and mindset well. Contact me now.
Strong Content Skills
Strong content requires good writing and up-to-date material. And sensible touches of Search Engine Optimization (SEO). Get a partner in shaping strong content strategy for your business. Take a look at my samples of SEO sleuthing, successful emails and newsletters. I also recommend signing up on this page for the sample newsletter. This kind of newsletter provides content so useful to your customers that they look forward to them. For a complete list of Tennis Business Copywriter's services look here.
