Your Customers Need Good Newsletters. So Send Them.
Good Newsletters Make Good Customers
Good newsletters provide relevant, useful and interesting information. Your customers and prospects will enjoy them. They'll look forward to them. They know they'll find useful material related to their problems and profits. Good newsletters get customers' attention on you and keep it there. Every tennis business needs its own newsletter.
Good Newsletters Create Trust And Authority
Here good also means regular. The frequency can be once a week or more often. Or, it can be once every other week. Their valuable content will reinforce your position as a trusted authority. On top of and leading technical developments in your area. Resourceful at solving problems. Your newsletters will keep you top-of-mind with your customers and prospects. You will be the one they turn to when the time comes for them to buy.
Newsletters Are Cost-effective
You can send newsletters by email (e-newsletters). Their cost is negligible. Or, you can send newsletters by regular mail. There costs of production and mailing are involved. Both approaches are effective. Which you choose and when should be part of your marketing plan.
Marketing Newsletters—Content In Action
I wrote a sample newsletter to show you this in action. Tell me where to send it to you. You can use the box on this page.
The following samples show newsletters I write for a company outside the tennis industry, but they show what I can do for you.
Iceland Energy and Industry (IEI) is published once a week for those interested in developments in Iceland's cutting-edge Green Energy Sector. The newsletters build on the success of Iceland News Briefs (see below), and I have translated and written the newsletters since publication of them began in 2007.
Iceland News Briefs (INB) is published twice a week for leaders worldwide in government, business, and finance as well as other stakeholders interested in current affairs in Iceland's politics, economy, monetary affairs and the manufacturing and fisheries industries. I have translated and written the newsletters since publication of them began in 1994. inbThumbn Iceland News Briefs Use newsletters for more sales-effective contact with your customers.
